CHIC | Fall 2015-16 Campaign

  • Client: CHIC
  • Skills Used: Art Direction, Graphic Design, Web Design

The visual language I used is the "show, don't tell" principle to convey a high-end fashion brand. The heavy-on-the-white space approach on the landing page is used to showcase a few one-of-a-kind styles in the fall collection. The content is fundamentally visual, using photography as the main focus.

Single large image
Single large image
Single large image
Single large image